The Number of Startups in Indonesia Founded by Women in The Last 5 Years

Take a look at how women redefine the tech industry and take the leadership position in some of the biggest startups in Indonesia

The Number of Startups in Indonesia Founded by Women in The Last 5 Years
Photo by Molly Blackbird / Unsplash

Who runs the world? Girls.

That's right. Some say, without them the world would stop spinning. With that in mind, in recent decades we have witnessed that women are as good as men in terms of leadership.

From my personal experience, women hold most of the leadership positions in my current office, showing their capability as a leader.

Their attention to detail and caring nature make them a perfect fit for the job. Furthermore, with everything started to go digital in the past few years, innovation has never been faster than it is right now and women are sitting right in the front seat.

These companies (whether it is founded by men, women, or both), brings innovation through at its very center. The main purpose of each product is to solve an issue and create a better life.

With that in mind, there are numerous Indonesian companies founded by women in the past 5 years alone.

This article will show how many companies were founded by women in the past 5 years (2015 - 2020). Furthermore, there will be some insights regarding those leaders as well.

The main reason for this article is to inspire everyone that everyone has the capability to make a difference despite their gender, age, or background.

So here goes, the list of startup companies in Indonesia that were founded by women

The Findings - Startups with Female Founders

The number of startups founded by women in the past 5 years

Based on the first data, we can see that there are 36 startups that have at least 1 female founder. Here are some key findings based on that result:

  1. 2015 witnessed the highest amount of startups founded by women in the past 5 years. There are 10 startups that year.
  2. 2018 has the fewest companies made by women which there were only 3. That said, 75% of them have reached series A funding despite their relatively young age.
  3. Based on the data, there are only 3 startups in the past 5 years that ever made it to the series B funding, which consists of Lemonilo (2015), GoWork (2016), and Pluang (2016). All 3 companies have different industry verticals, ranging from groceries, property, and finance

One of the most interesting findings on the data is that the age of the company does not reflect the amount of fundings that they are able to raise. That said, the total amount of funding does not necessarily reflect the company's performance.

Furthermore, it's time to see which companies have successfully raised the highest amount of fundings. Mind you, that the companies listed below are the companies that have shared their total fundings publicly, the companies with an undisclosed amount of fundings will be excluded.

The Findings - Startups with The Most Funding

Based on the recent source from Crunchbase, here is the result of the companies that have female founders with the highest amount of fundings:

  1. Ajaib (Series A - $ 92.1 million)
  2. Aruna (Series A - $35 million)
  3. Pinhome (Series A - $ 25 million)
  4. Indoriver (Series A - $ 25 million)
  5. Pluang (Series B - $ 23 million)
  6. GoWork (Series B - $ 13 million)
  7. Logisly (Series A - $ 6 million)
  8. Tanamduit (Seed - $ 3 million)
  9. Bonza (Seed - $ 2 million)
  10. Goers (Seed - $ 1 million)
  11. Aido Health (Seed - $ 100,000)

Here are some interesting findings based on the second infographic:

  1. The series of funding does not always determine the total value of funding. In this case, Ajaib only had their series A but managed to get around $ 90 million in funding
  2. New companies with a sustainable business model have the capability to raise a high amount of funding. Based on the data, the case is true for Indoriver which had already raised its series A funding within a year and managed to raise around $ 25 million

When someone stepped up into the position of leadership, they will become a role model that inspires a lot of people. At the same time, what they do sometimes reflect the value of what the company does.

With this in mind, let's take a look at how engaging and active these founders are in social media such as Linkedin and Instagram. Linkedin being the professional networking platform and Instagram being the personal branding platform can come hand to hand in visualizing how people interact with these founders in the social space.

With the amount of data that is being processed (40), this is the top 10 female founders with the most followers on Linkedin and Instagram

The Findings - Female Founders in Social Media

Top 10 female founders with the most followers on Linkedin and Instagram

Based on the given data, Alamanda Shantika Santoso (@alamandas) has the largest amount of followers both on Linkedin (22.3k) and Instagram (38.2k). Alamanda founded Binar Academy in 2017. Binar Academy is an ed-tech platform that offers live interactive learning with industry experts.

The next founder is Dayu Dara Permata (@dayudara) which founded Pinhome in 2019. If you want to find your perfect home, Pinhome could be your answer since Pinhome offers various properties such as houses, apartments, and many more as its main products.

What's interesting is, both Alamanda and Dayu were previously employed by Gojek before they venture out and create their own company. Alamanda held the VP of Product back in 2015, while Dayu held the position of Sr. Vice President of Gojek in 2015.

The third female founder with the most followers is Nucha Bachri (@nuchabachri) that founded Parent Talk in 2017. As of August 15th, 2021, Nucha has around 32.7k followers on Instagram. Parent Talk is a community-based organization helping families and children connect, learn, play, and grow together with various activities such as building communities, events, and lectures that relate to parenting itself.


All in all, women have really shown the capability of great leadership which is shown by the number of companies established in the last 5 years and the total fundings that have been raised by each of the companies.

Lastly, becoming a leader means presenting oneself as a role model that people look up to. Social media can be one of the most effective tools to increase personal branding. It also adds more personal touch which enables these founders to get in touch with their users on the daily basis.

Raw data: